In this chapter of the book it shows how TV and Film surpass modernist movements, by not focusing on any particular artist and their struggle to create art and by the reproductivity of the film industry and television and being part of a mass-cultural entertainment. And also through television repeating shows, and especially music channels, where a music video can be played several times in a day. It also suggests that you can analyze our culture through films and television with what is going on in the time the film is made. It says that film is not self sufficient in itself as art, but relies on ordinary people to come and watch which funds it rather than through the arts, although the arts is an essential part of film. The most obvious feature that makes film postmodern is that of retro films where the main point of the films is the story and not the time and place it is set.
http://www.youtube.com/watch?v=XSR0Xady02o&feature=related
A 3d mapping of a building promoting the film The Tourist.
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