Alchemy of the Word and the Image: Towards a New "Iconographics"

This journal is looking at the effect word and image, particularly photography, are used in media and the advertising industry. And how the use of words is used in typography and advertisement are used and in what measure, words over image or vice a versa and the relationship between the two of them and how they are used with each other. Although it focuses more on the use of typography and words in modern art rather than that of postmodern, we can learn from it the attitudes of typography in modern art, such as the word or letter being art and so understand what makes postmodern typography today. It also uses semiotics and refers to semiotic studies to show the relationship with word and picture.

Petit, LP. (2006) 'Alchemy of the Word and the Image: Towards a New "Iconographics" of Postmodern Culture'. English Language Notes, 44(2), [online]. Available at: http://ehis.ebscohost.com/eds/detail?vid=4&hid=4&sid=4c833f38-ffea-44ce-a58a-3d7981cea9e7%40sessionmgr111&bdata=JnNpdGU9ZWRzLWxpdmU%3d#db=hlh&AN=24551710 (Accessed: 11 April 2011).