Firat, A, Dholakia, N, Consuming People, Chapter 6: (Post) modernity and consumption. 1998, p70-71, 22p, EBSCOhost, viewed 30 March 2011
This chapter discusses the rise of the marketplace and its importance within political issues today. An example used is the Gulf War and how it was promoted through the use of marketing campaigns, selling similar merchandise used to advertise films, gaining support from the public. The use of marketing campaigns have became more popular today rather than discussing the issue within a political institution.
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