Jean Baudrillard

The online article focuses on Jean Baudrillard who analysed diverse subjects within Post-modernism. One of these subjects is the rise of consumerism, he suggests a “hyper reality” is created as buyers feel at ease and free of risk and anxiety when shopping.

Jean Baudrillard Post-modernist provocateur and cultural theorist who blamed consumerism for destroying reality
Times Online, March 7, 2007, Viewed 13 April 2011
http://www.timesonline.co.uk/tol/comment/obituaries/article1483898.ece?token=null&offset=12&page=2